Growth Review
This review is about what your website brings in, and what stops it. We went through the site, your search rankings and your reviews. The main findings: across the whole of Ireland, your site ranks for exactly one search, "solar panels mayo", and that's the entirety of your organic traffic. The page title Google shows is just the word "Home", with no description underneath it, and no heading names Mayo or solar anywhere on the homepage. There's a deeper problem too: real photos of your domestic, commercial and agricultural work exist in the page itself and don't display. It's all detailed below, with what to do about each one.
Across the whole of Ireland, your site ranks for exactly one search: "solar panels mayo", at 25th, out of 3,600 people typing it every month. Every other search a homeowner might type returns nothing from your site at all.
| What homeowners Google | People / month | Your situation | |
|---|---|---|---|
| solar panels mayo | 3.6K | 25th. Your entire organic footprint, all from the homepage. | 25th |
| solar panel installers ireland | 720 | Nothing ranking. | Absent |
| solar grants ireland | 480 | You have an SEAI grants page. It's not in the top 100. | Absent |
| solar companies ireland | 210 | Nothing ranking. | Absent |
One ranking on a search this size is not a bad starting point. The problem is there's nothing built beside it. No grants page ranks despite one existing on the site, nothing names the sectors you actually serve, and real project pages for domestic, commercial, utilities and agricultural work sit unused by Google entirely.
The small items on this list are edits: a title, a heading, removing the test page. The image problem is different, it needs a real fix to whatever is holding the photos back, not just new content. At that point it's worth pricing both options: patching the current site, or building once around a version where this can't happen again.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are edits to the current site. The bottom block is the structural work.
Here's the sum in its plain parts. The three national searches in this report add up to around 1,300 people a month, on top of the 3,600 a month already searching for solar in Mayo, of which you currently reach about 25. You know your average job value and your close rate. That's the sum worth doing on your side.
A site that ranks for one search doesn't drift upward on its own, and a homepage that fails to show its own project photos loses trust the moment a real visitor lands on it, not just Google.